Four Digital Marketing Strategies for Law Firms
There are 4.39 billion people who use the internet every day, and the number is still increasing. This is the reason most organizations choose to use digital marketing. This helps them to reach a large number of people within a short period. Law firms nowadays also feel the need to use digital marketing to increase their online presence.
Digital marketing involves blogging, building backlinks, creating citations. But, digital marketing investing time and the use of proper resources is the way to get the best result. The more will be the online presence of your client, the more will be their chances to get noticed. Nothing can be an exception for the law firms.
Digital marketing for solicitors is a thriving option right now, and therefore it has a competitive market. To stay ahead, it is a must to use some digital marketing strategies for law firms. Here is the list of four key strategies for marketing law firms with digital tools –
- Concentrate on getting reviews:
Reviews significantly impact any sort of business. Forbes report says that 94% of consumers avoid a company with bad reviews. Similarly, a 2015 report conducted by Moz revealed that 67% of customers are directly influenced by online reviews. When you are planning digital marketing strategies for law firms, you must try to gather reviews. This reputation gathered from good reviews can earn success for your client.
People generally look for legal help from solicitors in worst-case scenarios. Like most other services, people trust the reviews by the real clients of a solicitor. To get it done, you may post the reviews under the ‘get reviews’ option on your client’s website. You can also post it on the legal firm’s Google page, or any other social networking sites.
Getting reviews is also an essential part of the procedure. It may get started from actively asking for reviews from the clients visiting the law firm, or the solicitor. There are a few other processes like sending a text with the link for review once the case is sorted. Or you can also send a final letter to the clients of the solicitor and ask them for their genuine reviews.
- Website optimization:
For all the organizations, the first step to introduce them online is to create a website. The website is an asset for law firms as they are helpful to showcase their capability and which helps in building the credibility of the law firm. Website optimization is one of the key strategies for marketing law firms with digital tools.
The website must include all the professional details about the law firm and the solicitor. A well-organized and nicely designed website can give it a professional approach. It is extremely helpful in earning traffics to the site and later turns them into potential leads.
The website is the first indirect meeting between the solicitor and his client. After visiting the website, the clients decide whether they should seek their help. The site must clearly state the contact information.
The site must be mobile-friendly. The website must be designed to respond to different browsers opened on different devices. It plays a significant role in determining the site’s rank in SERPs. This also decides the number of traffic the website will receive. It is also essential to make sure that the website is fast. You have to make the website ADA compliant.
- Create interesting articles:
Blog posts are considered one of the most useful tools in digital marketing. As law firms deal with legal advice, they can also use blog posts to provide information and legal advice. If the content of the blog posts is interesting and original, then it may bring significant traffic to the website of the law firm.
People generally search for information based on their local law. Therefore the blog posts must mention the place and the along with the post they must give an overview of the law they post is dealing with.
The website can post blogs about a very regular or normal topic like traffic laws, job contracts, and divorce issues. But, the content must be resourceful, so that the law firm can win the trust of the readers. The subject matter must look like delivered by an expert. These blog posts are essential to attract the attention of the readers.
- Get high-quality links:
Getting high-quality links to help in improving search ranking. For lawyer digital marketing strategy should include the use of high-quality links. Whenever a website links to the law firm’s website, the search engine considers that the site has original, informative, and relevant content.
The website must try to avoid spam links, as those will have a negative impact. Creating useful links is quite a time consuming, but in the end, it helps to improve in improving search ranking. It requires building relationships, follow-up, even monetary investment.
The local, new sites can be helpful in this task. The news sites can allow having an interview with an experienced attorney. The news channel often gives insights about the changing local laws, traffic rules, and criminal and real-estate laws.
Therefore, an additional talk from an attorney can be a way to reach out to several potential clients. The legal community has several reputable directories, where the attorney can be listed to improve their backlink profile.